Sono Heart is providing echocardiography services to medical underserved areas in Kansas. Presently such services are not available in primary care physician’s office and usually would require referring the patient to a cardiologist to get an echocardiogram. We will target medical practicing groups in outreach Kansas. Insurance carriers use a bid submittal process to set up contracts with the various medical scan service providers. In today's medical environment these contract are key because 99% of the scans done are billed through insurance. Insurance companies therefore are the gatekeepers to this process. Sono Heart recognizes the importance of getting insurance carriers approval and will work hard to get approved by all popular insurance plans.

Once Sono Heart has been approved by an insurance company, it will rely on referrals of physicians to point their patients to Sono Heart. Doctors make referrals based on several factors including geographic location/convenience who they know, accepted forms of insurance, type of scan, etc. It will be important to have a strong marketing and sales campaign that alerts referring doctors to Sono Heart's services.